‘Why we chose Rita Dominic as LG Electronics’ brand ambassador'

Star actress cum producer, Rita Dominic has been unveiled as the new brand ambassador for LG Electronics, makers of home electronics and appliances in Nigeria.

Speaking on the choice of Rita Dominic at the contract signing event, which held recently in Lagos, the Managing Director, LG West Africa, Dong Youn Kim, said the thespian’s choice was due to her popularity, poise and brand identity.

“We are very optimistic that Rita Dominic will represent our brand well because of her antecedent in her choice of career. She has lived an enviable, exemplary lifestyle that makes her standout amongst the pack. She represents our brand value in terms of sophistication, flexibility, style and innovation,” he explained. 

Kim added: “LG is deeply committed to its customers’ desire for beautiful products and will continue to pursue innovative design that delivers new value and exceptional user experiences.”

On his part, the Managing Director, Fouani Nigeria Ltd., Mohamed Fouani, stated that LG has continued to establish a strong foothold in the electronics market with impressive sales, and its choice of who represents the brand has been no doubt the best. “We are very positive that Rita will do justice to all brands to be represented, because of her proven track record in the Nollywood industry and beyond,” he affirmed.

In her response, Rita Dominic explained that LG products personify her lifestyle. “LG home appliances such as Instaview refrigerator, Vivace Washing Machine, gas cooker and NeoChef microwave appeal to me because they are products that augment smart living. The brands’ state-of-the-art living solutions seamlessly combine the newest technologies and superior design to achieve the ultimate in performance. I am not willing to settle for second best particularly at a time like this when majority of the people all over the world work from home,” she enthused.

Fouani, however, reiterated that LG’s home appliances are manufactured with advanced resource-saving technology, superior performance, smart thinking, eco-friendly, and aesthetics, which have continuously kept the brand as market leader.

“LG Electronics is committed to making life better for consumers around the world by providing thoughtfully designed products, including refrigerators, washing machines, dishwashers, cooking appliances and vacuum cleaners. Collectively, these products deliver enhanced convenience, superb performance, great savings and compelling health benefits,” he concluded.

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