With The Rainmaker, a new TV commercial, Airtel Nigeria has reaffirmed its commitment to superior data experience.
According to the leading telecoms service provider,the hilarious two-minute, mini-series commercial depicts the frustration of having an unreliable network, while emphasizing the importance of superior Internet/data experience.
Starring veteran actor, Jide Kosoko and set in a rustic Nigerian village, the TVC narrates the story of a king (Kosoko), who’s set to host a high profile and significant traditional ceremony, but needs a reliable rainmaker to ensure that the event goes smoothly without being disrupted by rain.
Though, the rainmaker (Jude Chukwuka) tries as much as possible to deliver on his mandate, but he could only stop the rain momentarily, eliciting wild jubilation. And when the rain begins again, it disperses the crowd, to the chagrin of the king.
But then, the monarch gives the rainmaker a second chance, asking him to perform his ritual to avert an impending downpour. The excited rainmaker swings into action, whirling his charm vigorously but he fails again. The rain pours a deluge, leaving the king in a rage and his guests soaked and embarrassed.
Then comes another ceremony, and this time, the king forewarns the rainmaker not to disappoint. But like he did on previous two occasions, his magic wand fails again. This leads the king to order the rainmaker’s arrest. In the final act, the rainmaker is seen erecting a huge shelter as punishment for his incompetence, while the king smiles away in satisfaction.
Speaking at the media unveil, Director, Corporate Communications & CSR, Airtel Nigeria, Emeka Oparah, said his company loves to tell compelling stories that connect with emotions and the heart.
“Airtel is also inspired by the beautiful Nigerian culture and we will continue to celebrate our different cultures just as we have done with the ‘Rainmaker’ TVC.
“However, the difference is that whatever story we tell at Airtel, we back it up with evidence. I will give just one example to illustrate this point. In 2018, we started rolling out 4G in Nigeria and today, SpeedTest Intelligence, a global platform for measuring mobile Internet speed, has rated Airtel the best Mobile Internet Operation in Q1 2021 in Nigeria.”
Explaining the rationale behind the TVC, Vice President, Corporate Brands and Advertising, Airtel Nigeria, Tokunbo Adodo stated that the commercial is hinged on Nigeria’s cultural diversity, with the aim to celebrate the country’s rich cultural heritage, whilst communicating the essence of staying connected as a people.
“Airtel is an incredibly consumer-centric brand and this commercial is about what drives our customers. The COVID-19 pandemic disrupted our lives as humans and essentially impacted our ability to connect with one another physically. However, the Internet gave us an avenue to connect, which is why Airtel, more than ever is committed to making life easier for our consumers through innovation.
“This commercial also accentuates our drive to provide innovative products and services. We came up with an extremely bold statement saying data is life; hence our unconventional approaches when it comes to innovation. The services we offer our customers, as well as the stories we tell are all driven by innovation and all our offerings bear eloquent testimony to this,” he declared.