Telecoms provider, MTN Nigeria, has unveiled the See Naija platform, a digital tourism initiative aimed at showcasing the nation’s vibrant culture, iconic landscapes and creative talent.
The launch, which was in commemoration of the World Tourism Day, is aimed at reshaping the misconceptions and negative stereotypes often associated with Nigeria.
According to MTN, the See Naija platform is a curated online destination that allows individuals to discover beautiful spots and unique insights about Nigeria’s diverse culture, from stunning natural landscapes to colourful festivals and traditional lifestyle.
In collaboration with some content creators, the platform will explore captivating visuals and stories about the Great Oyo Empire, Gashaka Gumti Park in Taraba State, Gurara Waterfalls in Niger State, Mount Patti in Lokoja, Agbokim Waterfall, and Osun Sacred Grove among others.
As a part of the launch, MTN also announced the See Naija competition, which invites participants to rediscover the beautiful sights and sounds that highlight Nigeria’s rich cultural heritage.
Using the hashtag #SeeNaijawithMTN, the creative challenge encourages individuals including content creators, photographers and videographers to share their unique perspectives on Nigeria through photos or videos that best represent the heart and soul of the country, either through its people, landscapes, cultures or traditions.
Speaking about the initiative, the Chief Customers Relations Officer and Ag. Chief Marketing Officer, Ugonwa Nwoye, said, “At MTN, we believe in the beauty of diversity and inclusion. These two sit at the heart of our identity and organisational culture. Nigeria is a bigger picture of our culture. The nation is one of the most culturally varied countries, home to over 500 languages and over 300 ethnic groups. Nigeria’s rich cultural heritage, encompassing art, craft and tradition from the Nok civilization to Benin Empire, has formed the country’s identity.”
She added: “To change the narrative about our country and showcase its beauty to the world, we, as indigenes, must play our part. This is why we have launched a competition inviting Nigerians to participate in rewriting history. Let’s tell and share our stories about the lively markets in Lagos, the beautiful scenery in Calabar, or the customary celebrations in Kano. From our cuisine to our craft, to the diverse languages we speak, there is so much about our culture that we are yet to uncover. Let’s see Naija for the beauty that it truly is.”
The campaign will run for three months. To enter the competition, interested participants can visit the See Naija website: mtn.ng/see-naija/