Switzerland was agog recently, as Design Shark International unveiled its latest breakthrough product, Mezer, at 3DBodyTech Conference & Expo in Lugano.
Mezer represents a revolutionary solution that leverages computer vision and machine learning technology in an AI-enhanced mobile application that offers a convenient solution for obtaining accurate body measurements effortlessly without the need for a tailor.
This innovative startup utilises cutting-edge technology to revolutionise how consumers interact with fashion and elevate Africa’s role in the global tech and fashion industries. Attendees at the 3DBodyTech were among the first to witness the live demonstration of the product.
“We’re thrilled to launch Mezer at such an impactful global event. The level of precision and accessibility this product brings can totally transform how African designers operate. Local brands will no longer have to rely on vague sizing charts or the guesswork of traditional measurement methods. They will now confidently design garments that fit their customers perfectly, reducing returns, waste and dissatisfaction. Furthermore, the application can be used as a business management solution for record keeping and client management,” Sally Julcit Bawa, CEO, Design Shark International, declared.
At the event, Mr. Nichola D’appuzo, Director of 3D Conference, congratulated Ms. Bawa on her excellent speech, while also acknowledging Mr. Wole Akande on his contribution to the conference.
The launch of Mezer has positioned Design Shark International as a global leader in fashion technology, drawing the attention of industry leaders, investors and media for its approach to sustainability, design and innovation.
“With our machine learning and deep learning models, we aim to create a standardised African clothing size chart to promote inclusivity within the global garment industry. With these capabilities, African fashion is no longer confined to physical boutiques or local markets – it is becoming a global player in the digital economy,” Bawa said.