The Amstel Malta’s 30th anniversary celebration and launch of new can, which held at OX Restaurant, Victoria Island, Lagos recently, attracted celebrities, industry leaders, consumers and movie stars like Ramsey Nouah, Iyabo Ojo, Linda Ejiofor and Stan Eze.
It was indeed an evening of fun and merriment at the ceremony where guests were treated to a showcase of the brand’s incredible journey of three decades.
A major highlight of the event was the unveiling of the Amstel Malta can, which is sleek, taller, trendier, and more modern. The new design reflects the brand’s evolution in line with consumer trends, while staying true to its core values.
Though, the packaging has evolved, the nourishing content remains unchanged – Amstel Malta continues to offer the same premium quality malt drink, packed with vitamins and minerals for the perfect balance of nourishment and refreshment.
Speaking, Elohor Olumide-Awe, Portfolio Manager, Dark Malts, Nigerian Breweries Plc., said, “We are excited to unveil this new sleek can as a key highlight of our 30th anniversary celebrations – a moment that marks not only three decades of excellence, but also the beginning of an exciting new chapter for the Amstel Malta brand.”
Also speaking, Senior Brand Manager, Francis Obiajulu, stated: “This sleek design represents more than just innovation; it embodies our commitment to delivering quality and enhancing the everyday experiences for our consumers. This milestone is a celebration of the trust and connection we have built with our consumers over the years, and a reaffirmation of our promise to continue inspiring, refreshing, and delivering excellence for generations to come.”
Building on its continued support and investment in the film industry through platforms like Amstel Malta Box Office (AMBO) and its decade-long partnership with the Africa Magic Viewers’ Choice Awards (AMVCA), the brand announced its latest partnership with Multichoice Talent Factory (MTF) – a collaboration that aims to empower and inspire the next generation of African creatives and storytellers.
With these exciting developments – introduction of its sleek can and partnership with MTF, Amstel Malta continues to showcase its commitment to innovation, excellence, and making a lasting impact in the lives of its consumers.