Nigeria’s leading malt drink, Amstel Malta, has emerged the headline sponsor for this years Africa Magic Viewers Choice Awards (AMVCA).
This milestone highlights Amstel Maltas long-standing support for the entertainment industry, and its dedication to promoting African storytelling to a global audience.
More than just a glamorous night of accolades, the AMVCA has evolved into a powerful platform that recognises, nurtures, and amplifies African talent, with Amstel Malta playing a central role in driving this impact and celebrating excellence.
Speaking, Francis Obiajulu, Senior Brand Manager, Amstel Malta and Hi-Malt, Nigerian Breweries Plc., emphasised the brands long-standing commitment to the creative industry.
“Our relationship with Multichoice goes beyond sponsorship; it is a deliberate investment in the future of African film and entertainment. As the headline sponsor of the 11th edition of the AMVCA, we are strengthening our commitment to fostering creativity, empowering emerging filmmakers, and ensuring that African storytelling continues to captivate audiences across the globe,” he declared.
As part of its commitment, Amstel Malta also announced an expanded partnership with the Multichoice Talent Factory (MTF), reinforcing its role in nurturing young African filmmakers. This initiative aligns with the brands continued evolution, including launching its new stylish sleek can -symbolising innovation, creativity, and a forward-thinking approach to nurturing talent and inspiring excellence.
As the AMVCA Season 11 approaches, Amstel Malta remains dedicated to championing African storytelling, celebrating creative brilliance, and supporting the industry’s brightest talents – both on and off the screen. With this sponsorship, the brand solidifies its position as a key driver in African entertainment, spurring ambition and inspiring excellence amongst the continents talented story tellers.