Tanzanian star, Harmonize, has set his sights on global stardom, as he has tapped veteran executive, George ‘Geobek’ Beke to oversee his international strategy.
Announcing his new team on April 18, 2025, Harmonize named Geobek as International Artist Manager – a calculated decision to fortify his foothold in the foreign markets.
With a resume that includes executive producing and A&R on Harmonize’s No. 1 smash Single Again, Geobek will now plot every phase of the artist’s global rollout: from timing releases and mapping tour routes to forging brand partnerships and synchronizing creative teams.
This appointment also advances the Geobek Standard – George Beke’s Pan‑African blueprint for elevating emerging talent through collaborations with established global names. Its hallmark success, the crossover hit, Yaba Buluku (remix), saw Mozambican newcomers join forces with Burna Boy on festival stages worldwide. Geobek will leverage that same network and cultural acumen to ensure Harmonize’s genre‑defying sound captivates audiences far beyond East Africa.
“My role demands presence in the world’s leading music markets,” Geobek explained. “I was invited to complement Harmonize’s local support and guide his career into international competitions – and I’ll be in Tanzania soon to align on our shared vision for crossing over globally.”