African Movie Channel (AMC), a UK broadcaster with extensive expertise in Nollywood channel curation and management across Free-to-Air, Pay TV and digital platforms, has migrated its FAST (Free Ad-supported Streaming Television) channel, Nolly Africa to a dedicated LCN (Logical Channel Number) on UK Freeview 287.
Previously available in the UK via Channelbox on Freeview channel 271 since 2021, the move to Nolly Africa’s own dedicated LCN enhances accessibility for a larger audience in the UK. Freeview is the UK’s largest television platform, available in over 16 million homes.
With playout by best-in-class playout provider Evrideo, and distribution by Amagi, AMC delivers a curated selection of premium Nollywood content, including cinema blockbusters, and totally exclusive movies and series, as well as unique unscripted content from AMC’s original production division, for an unparalleled entertainment experience via its Nolly Africa channel to FAST and CTV platforms anywhere.
Speaking, Yinka Mayungbo, AMC’s founding director, said: “Launching on Freeview UK just over 3 years ago was an iconic development for our distribution. Our FAST channel is premium in every sense of the word – it mirrors our 2 Pay TV channels in terms of viewer experience and being broadcast-grade, with clear programming strategy, highly structured and consistent schedules, and all things that characterize a premium Pay TV service. The only difference between Nolly Africa and our Pay TV channels is that its content is segmented for dynamically inserted advertising, and very importantly, that segmentation is intelligent, as it is 100% manual.”
Nolly Africa has quickly grown to become the most widely distributed Nollywood FAST channel globally. Nolly Africa is available on 15 FAST/CTV platforms, including Plex, Distro, Xiaomi TV+, Freecast, TCL, TCL TV+, Cineverse, Mansa, Zoneify, and Freeview.
Nolly Africa is now available on its dedicated LCN on Freeview channel 287, and on Freely channel 593.