Jameson Irish Whiskey, from the stable of Pernod Ricard, brought its signature spirit of conviviality to life with a 5-day celebration through its Jameson Distillery on Tour (JDOT) initiative.
From September 26 to October 1, Lagos played host to a dynamic blend of cultural experiences, responsible hosting, and community connection — all hallmarks of the Jameson brand.
The JDOT experience offered consumers a taste of Ireland infused with the vibrant energy of Lagos. Each day unfolded with a unique celebration of creativity and culture -from whiskey tastings and fashion markets to live music, skating, nostalgic games, and water park fun.
The tour kicked off with WAF & Street Souk After Dark, a fusion of skating, fashion and music that set the tone for JDOT’s adventurous spirit.
The following day, MIA & Vogue Boys brought nostalgic games and standout performances wrapped in waterpark excitement.
Afrovibes on Orange Island showcased street-style performances featuring Afro-soul, acoustic sets, jazz duos and violinists. On September 30, Afro Jam spotlighted women’s voices and creativity through an all-female music lineup in partnership with Deeds magazine. The tour concluded with a grand Independence Day finale at the Mainland Block Party, uniting the city in a massive music concert.
Speaking, Evane Chenuet, Marketing Director of Pernod Ricard Nigeria, noted: “Jameson Distillery on Tour has become more than an event; it’s a community. This year at Orange Island, we created a space where creativity, fashion, music and culture come alive, connecting people in the true Jameson spirit of togetherness.”
“While many celebrations lean into indulgence, Pernod Ricard continues to advocate for a more mindful approach — one grounded in balance, care and genuine connection.”
At the heart of the Jameson Distillery on Tour (JDOT) was a clear message about moderation. This was brought to life through the ‘Drink More Water’ campaign – Pernod Ricard’s flagship Responsible Hosting initiative, which encourages guests to stay hydrated, drink mindfully and embrace healthier habits.