Nigerian female soccer icon, Asisat Oshoala, has emerged the brand ambassador of premium non-alcoholic malt drink, Amstel Malta.
The development marks a defining moment for Amstel Malta, as it continues to champion determination, discipline and the pursuit of excellence.
The March timing, a month globally recognised for celebrating women, underscores Amstel Malta’s commitment to recognising excellence not only in sport, but in everyday life, aligning perfectly with its brand’s message: Be Your Best.
The partnership with Amstel Malta is rooted in shared values. Be Your Best is more than a campaign message; it is a call to action for Nigerians to rise with intention; invest in self-improvement and consistently strive for higher standards.
By partnering with Oshoala, Amstel Malta reaffirms its position as a brand that stands with individuals who lead by example and inspire a nation through their achievements.
Widely regarded as “Agba Baller” and Africa’s most decorated female footballer, Oshoala represents a standard of performance built on preparation and consistency.
A six-time African Women’s Footballer of the Year and UEFA Women’s Champions League winner, Oshoala’s journey from Lagos, Nigeria to the pinnacle of global football embodies resilience, ambition and an unwavering commitment to growth, values that mirror the Amstel Malta spirit.
Speaking, Francs Obiajulu, Senior Brand Manager, Amstel Malta & Hi-Malt, Nigerian Breweries, said: “Asisat Oshoala embodies the essence of what Amstel Malta stands for. Her achievements are the results of years of discipline, resilience, and belief in her journey. This partnership reflects our confidence in her as a symbol of premium quality, strength of character and national pride. Together, we will continue to inspire Nigerians everywhere to always ‘Be Your Best’.”
In her remarks, Oshoala stated: “Being your best is about showing up every day, putting in the work, and staying true to your goals. I am proud to partner with a brand like Amstel Malta that celebrates excellence and encourages people like myself to keep striving for more.”
As excitement builds this International Women’s Month, the unveiling signals the beginning of an inspiring new chapter between Amstel Malta and its ambassador.