Family favourite programme, Kids Say the Darndest Things, is back for its 3rd season, bringing more laughs, more surprises and more heartwarming moments.
The new season marks a groundbreaking partnership between the iconic show and two entertainment powerhouses, Paramount Global Content Distribution and What Media Group – all set to deliver unique blend of humour and authenticity to the audience.
This format licensing deal is not just a commitment to quality entertainment, but also a celebration of African children and their unique voices and perspectives.
“We are thrilled to be working with What Media Group to bring the Kids Say the Darndest Things format to audiences across Africa,” says Lauren Marriott, SVP, Content Partnerships and Brand Strategy, Paramount Global Content Distribution. “Opening up the show across the African continent will allow kids and parents alike to watch this hilarious reimagined format
together as a family.”
What Media Group’s CEO, Chichi Nwoko, echoed this enthusiasm, emphasizing the show's commitment to celebrating the diversity and originality of African Kids.
She said: “With the support of Paramount, we're setting the stage for a season like no other. We're dedicated to maintaining the show’s essence, where the candidness of our young stars takes centre stage. In the past, the show focused on kids from Nigeria, but this year we are excited to open it up to kids from across the African continent. Our aim is to keep the content
fresh, engaging and true to the experiences of today’s connected and vibrant generation.”
The new season promises a diverse cast of children from across Africa, sharing their spontaneous and often hilarious insights on life. In keeping with the show’s tradition, the young stars are not professional actors, and they are not rehearsed. This ensures that their responses remain genuine and unpredictable, as nobody knows what they are going to say.
As the show prepares for its return, the production team is hard at work, setting the groundwork for a season that promises to captivate, entertain and inspire. Casting calls will be announced shortly, inviting children aged 4 to 11 from all over Africa to share their unique perspectives.