World’s leading society of music professionals, the Recording Academy, has included Nigerian music executive and CEO of Geobek Entertainment, George Beke aka Geobek, in its distinguished 2025 New Member Class.
The inclusion highlights Geobek’s profound impact on the music industry, particularly his instrumental role in elevating African music and fostering its global appeal.
Geobek’s career has been marked by a relentless pursuit of artistic development and strategic market penetration for African artists. His work has not only propelled individual careers, but has also significantly contributed to the broader recognition and commercial success of Afrobeats and other genres originating from the continent. His addition to the Recording Academy’s ranks signifies a deepening commitment to global representation and diversity within the organization.
“We are thrilled to welcome George Beke to the Recording Academy,” a representative for the Academy said. “His extensive experience, keen ear for talent, and dedication to cultural exchange make him an invaluable addition to our community of music creators and professionals. His insights will be crucial as we continue to celebrate and advocate for the diverse sounds that resonate across the globe.”
In his response, Geobek said he’s honoured to represent Africa and help raise the bar for musical excellence worldwide.
“The Academy’s strength is in its diversity of genres, cultures and voices. I’m proud to represent Africa and contribute to a global standard of musical excellence,” he noted.
With this development, Geobek now has the ability to vote in the Grammy Awards, submit music for consideration for a Grammy, and support innovative voices in Africa and beyond.
Meanwhile, Geobek’s acceptance into the Academy is a powerful acknowledgement of the burgeoning influence of African music on the world stage. It reinforces the Academy’s mission to ensure that all genres and regions are represented in the Grammy Awards’ process, reflecting the true global nature of music.
For Geobek, this milestone is expected to further inspire a new generation of African music professionals, reinforcing the message that dedication and innovation can lead to global recognition. He will now join his peers in voting for the Grammy Awards, contributing to the selection of music’s most prestigious honours.