For fast-rising live-learning and creator-economy platform, Hallos, a strategic partnership with government agencies, educational institutions, development organisations, media houses and private-sector stakeholders is imperative to advance the creator economy as a credible engine for mass employment, youth prosperity and inclusive economic growth.
This came to light recently during a sensitisation and stakeholders’ engagement forum in Enugu, where participants examined how the creator economy is unlocking new income streams for young people, many of whom are earning significantly above conventional minimum-wage levels
Speaking at the event, Hallos’ co-founder/CEO, Alexander Oseji Uzoma, renewed the call for increased investment in Internet penetration, reliable power supply, digital infrastructure, creative studios and youth-focused innovation hubs across Nigeria, especially the Southeast.
Describing the creator economy as one of the most accessible and scalable employment frontiers globally, he noted that with basic tools such as a smartphone, Internet access and creative skills, young people can build audiences, monetise knowledge and generate sustainable income without heavy capital investment or long career pathways.
According to Uzoma, the creator economy offers low-barrier entry into diverse professions, including content creation, social media influencing, live tutoring and digital coaching, video production, podcasting, graphic design, music and performance arts, digital marketing, merchandise design, e-commerce and community management. These activities, he explained, support a broader value chain spanning production, distribution, technology and management.
The Hallos’ co-founder stated further that global projections place the creator economy in the hundreds of billions of dollars, with millions of creators worldwide earning sustainable incomes, stressing that Hallos is focused on localising these opportunities to ensure African youths can participate meaningfully and compete globally.
“Hallos operates a live-learning and creator-focused platform that integrates education, gamified quizzes, merchandising and voluntary fan donations into a single ecosystem. Through the platform, creators can host live learning sessions and masterclasses, earn from quizzes and challenges, sell branded merchandise, receive voluntary donations, build communities around their expertise and organise monetisable podcasts,” Uzoma stressed.
As part of its expansion drive, Hallos also unveiled plans to equip millions of youths and women with digital skills and monetisation opportunities through the Learning247 Hallos Summit, aimed at integrating Nigeria’s South-East into the rapidly expanding global creator economy.
To Uzoma, the creator economy – driven by social media platforms, streaming services, digital commerce and content monetisation tools – has evolved into a major global industry capable of generating wealth, creating jobs and expanding export earnings. He added that social media should no longer be viewed as a recreational space, but as a viable business environment for wealth creation.
“The focus should not just be on content creation alone, but also on building businesses around content. It is about value creation and structured digital entrepreneurship,” Uzoma said.
He disclosed that Hallos targets about 10 million youths nationwide, with over 5,000 already engaged across its programmes, while placing strong emphasis on bridging the gender gap by empowering women and girls through digital training, mentorship and access to monetisation platforms.
As the digital economy continues to expand, Hallos said the creator economy stands out as a practical and scalable solution to youth unemployment, offering low entry barriers and global earning potential. Diverse courses for building a personal brand are available on the Hallos website.
The company reaffirmed its commitment to bridging the gap between talent and income, enabling young Africans to earn well above minimum wage through creativity, knowledge and structured participation in the global digital economy.