One of the world’s most recognised beer brands, Heineken, is 150!
Marking a turning point in the brand’s history, Heineken has decided to evolve the way it measures success – focusing not just on the volume of beer it sells, but also the good times it delivers for its customers in over 190 countries.
According to Hans Essaadi, Managing Director/Chief Executive Officer, Nigerian Breweries Plc, “As we celebrate the 150th anniversary of the Heineken brand, we remain committed to strengthening our presence in Nigeria and continuing our journey of fostering positive change. We look forward to building on our legacy and creating more opportunities for growth, collaboration and shared moments of joy with Nigerians. To express our gratitude to our loyal fans and consumers in Nigeria, we will be unveiling a series of anniversary celebrations. These events will be a demonstration of our commitment to spreading the spirit of good times and embracing the gezelligheid lifestyle that Heineken represents.”
As part of the anniversary, however, the brand has unveiled an exclusive limited edition of ‘Chairman’ bottles. “As we unveil these ‘Chairman’ bottles, we’re not just celebrating our 150-year legacy; we’re embracing the future of Heineken in Nigeria. It’s a tribute to our consumers, our partners, and our incredible journey in this remarkable country. With these bottles, we’re not just sharing a drink; we’re sharing a story, a tradition, and a promise to continue creating gezelligheid – a truly exceptional experience for our valued Nigerian consumers,” declared Kola Akintimehin, Senior Brand Manager, Heineken, Nigerian Breweries Plc.