To set the stage for what promises to be an unforgettable Yuletide and this year’s Detty December celebrations, Nigerian Breweries has unveiled a campaign tagged: ‘A Legendary Christmas’.
At an exclusive cocktail held recently at Nomaada in Victoria Island, Lagos, the company revealed its plan to elevate the season with an expansive Christmas street lighting initiative spanning six cities, seven landmark locations, and over 13 kilometres of illuminated road networks, creating one of the nation’s largest synchronized festive light experiences.
While the six cities include Lagos, Abuja, Ibadan, Port Harcourt, Aba and Enugu, the campaign will bring together seven brands from the company’s portfolio -Maltina, Amstel Malta, Heineken, Desperados, Life beer, Goldberg, and Legend – each powering unique experiences across Nigeria throughout December, including the highly anticipated regional Beer Villages, which will transform cities into vibrant hubs of music, food and cultural celebration.
According to Sarah Agha, Marketing Director, Nigerian Breweries Plc, “A Legendary Christmas is more than a campaign; it’s a statement of intent. Every December, Nigeria transforms into something extraordinary. What began as a local year-end celebration has evolved into a global cultural export, a season the world now calls Detty December. Our brands have always been part of that energy. This year, we are taking it a step further by leading the charge, creating experiences across the country that capture the joy, creativity and togetherness that make this season special.”
For decades, Nigerian Breweries has been an integral part of Nigeria’s most memorable festive experiences – from concerts and carnivals to family gatherings and nightlife.
As Detty December has grown into a ₦100+ billion cultural and economic phenomenon, the company’s diverse portfolio of brands has remained at the heart of the celebration, powering the moments that bring Nigerians together every year.
With ‘A Legendary Christmas’, Nigerian Breweries reaffirms its commitment to not just brew a better world, but also to continue to be a catalyst for connection, community and cultural pride.