To formalise their long-standing relationship in promoting Africa’s creative and cultural industry, most especially, in the area of music, the African Union (AU) has inked a new deal with All Africa Music Awards (AFRIMA).
Signed by both parties on January 29, 2025, the Memorandum of Understanding (MoU) aims at strengthening the existing partnership, which began in 2014 when AFRIMA organised its maiden award ceremony that honoured exceptional African musical talents, while promoting African music on the international stage.
Over the years, through the collaboration, both AU and AFRIMA have achieved enormous success, especially in implementing the Revised AU Plan of Action on Cultural and Creative Industries, upholding the principles of the Charter for African Cultural Renaissance, organising the 2020 ‘Stronger Together’ online concert for the COVID-19 Response Fund, and advocating for key AU initiatives towards Agenda 2063 as Africa’s premier Intergovernmental Organisation and music awards platform.
AU’s Ambassador Minata Samate Cessouma, Commissioner for Health, Humanitarian Affairs and Social Development, underscored the signing of the MoU, reaffirming its dedication to nurturing African musical talent, expanding opportunities for all artistes and leveraging music as a tool for integration, social cohesion and economic transformation.
“This agreement signifies a new chapter in our collaboration, ensuring that African music continues to flourish, uplift communities, and contribute to the well-being of artistes and the continent’s development agenda,” she stated.
President/Executive Producer of AFRIMA, Mike Dada, expressed his enthusiasm for the renewed collaboration, extending appreciation to current and former AU Commissioners for their visionary leadership, overwhelming support and dedication to the course of Africa’s creative industry.
“This partnership represents a significant milestone and a great step forward in our shared mission to elevate African music and culture on the global stage. Looking forward to the continued growth of this partnership for the benefit of our continent,” he said.