It was an evening of music, entertainment and premium consumer experience as Afrobeats star, Spyro headlined the latest edition of TRACE Live, a live music show organised in partnership with Lord’s Dry Gin.
Held at Terra Kulture, Victoria Island, Lagos recently, the event attracted music enthusiasts, creatives and lifestyle consumers, reinforcing TRACE Live’s reputation as one of Nigeria’s leading platforms for intimate live performances, while highlighting how brands are increasingly using experiential engagements to connect with audiences.
Spyro headlined the evening with an energetic performance that featured some of his biggest hits, including Who Is Your Guy?, One Million, Count Your Blessings and Only Fine Girl.
The audience sang along, danced and interacted with the singer, creating an atmosphere that kept the venue animated from start to finish.
One of the evening’s standout moments came during the performance of One Million, when Spyro surprised two guests with cash gifts of N1 million each.
While performing Who Is Your Guy?, the singer reflected on the friends who supported his career before fame beckoned. His delivery of Only Fine Girl turned emotional as he invited his wife on stage, thanking her for standing by him throughout his journey.
Comedians I Go Save and Pencil opened the show with a series of comic performances that set the tone for the night, which also featured performances by emerging talents, as Spyro offered some young artistes an opportunity to perform before a live audience.
As the event partner, Lord’s Dry Gin curated a series of premium consumer experiences designed to complement the performances. Guests engaged with interactive cocktail stations, a spin-the-wheel activation and experiential lounges that served as social spaces throughout the evening.
Consumers also sampled products across the Lord’s portfolio, including the flagship Lord’s Classic Dry Gin, Ready-to-Drink cocktail cans available in Lemon, Blueberry and Ginger flavours, and the Lord’s Chocolate Dry Gin variants, as the lounges became gathering points for guests between performances.
Speaking after the event, Gbemileke Lawal, Marketing Manager at Nigerian Distilleries Limited, said the partnership reflects the brand’s continued focus on creating premium lifestyle experiences for consumers.
“TRACE Live continues to provide an environment where music, entertainment and social experiences come together naturally,” Lawal said. “For Lord’s Dry Gin, the partnership aligns with our commitment to engaging consumers through premium experiences that reflect the brand’s positioning as a premium international gin.”
The show featuring Spyro marks another collaboration between Lord’s Dry Gin and TRACE Live following the April 2026 edition headlined by Zlatan. According to the organisers, the partnership continues to focus on enhancing the overall guest experience through thoughtfully curated hospitality and lifestyle activations alongside live entertainment.