The Big Weekend Experience 3.0, the ultimate beer party designed to bring high-energy performances, immersive brand experiences, and cultural celebrations to cities across Nigeria, is back!
Organised by Nigerian Breweries Plc, the highly anticipated event will unfold over several months, uniting communities through music, live entertainment, and unforgettable shared moments – all with the perfect beer in hand.
The Big Weekend Experience 3.0 will kick off this month, making stops every Sunday in major cities such as Awka, Owerri, Abakaliki, Trans Amadi, Jos, Uyo, Warri, Ikotun, Ilesa, Benin, Oyo, Abuja, Kaduna, and Abeokuta.
Each city will witness a uniquely curated lineup of top regional artistes, deejay battles, DJ Big N and exciting consumer engagements, while creating a vibrant atmosphere that reflects the energy of each location.
Speaking, Mfon Bassey, National Trade Marketing Manager, Nigerian Breweries Plc., stated: “The Big Weekend Experience is not just an event—it’s the ultimate beer party, bringing together great music, vibrant energy, and the rich culture of celebration that defines us. This year, we are raising the bar with a richer, more immersive experience that truly connects with people and creates lasting memories.”
Adding to the excitement, The Big Weekend Experience 3.0 will align with major national celebrations such as Easter, Workers’ Day, and Independence Day, delivering special performances and unique activations that make each occasion even more memorable.
With favourite beer brands like Goldberg, Life, Heineken, Tiger, Desperados, Legend, Williams, and Goldberg Black, BWX 3.0 promises to be bigger, better and more exhilarating than ever, with surprises in every city. To attend the beer parties closest to your location, follow @bigweekendexp on all social media platforms.