•Awards ceremony holds May 11
The 10th edition of the prestigious Africa Magic Viewers Choice Awards (AMVCA) will hold from May 10-11 2024.
According to the organisers, MultiChoice and Africa Magic, ace filmmaker, director, producer and pioneer Academy Director, MultiChoice Talent Factory, Femi Odugbemi, is the Head Judge of the awards.
In her opening speech, Dr. Busola Tejumola, Executive Head of Content and Channels, West Africa, MultiChoice, described the 10th AMVCA as a celebration of a decade of brilliance, innovation and sheer magic of African storytelling on screen.
“The AMVCA has established itself as the benchmark for excellence in the African film industry. This edition is not just the celebration of excellence in filmmaking, but also a heritage of an award that has improved careers and boosted talent development on the continent,” she said.
Tejumola revealed further that this year’s entries have tasked the jury and head judge because of their quality.
“For this edition, we received entries from talents across Africa. Shortlisting has begun and we will now move to the judging phase. We are making changes to the award categories. The jury will now determine the Best Actor and Best Actress as well as Best Supporting Actor and Actress. We are also delighted to announce ace filmmaker, director and producer, Femi Odugbemi as the Head Judge for the 10th AMVCA.
“In partnership with our sponsors, Amstel, Pepsi, Promasidor and Martell, we call on Africa to join in this celebration, as we begin with the live announcement of final nominees in each category across all Africa Magic channels on March 24 at 8pm. The voting portal will open immediately after the announcement,” she maintained.
The two-day awards ceremony kicks off on the morning of May 10 with the Young Filmmakers and Content Creators event followed by Cultural Day and Opening Night celebration in the evening, and the main awards on the night of May 11.
Commenting on the task before the jury, Odugbemi said: “This prestigious award is celebrated for its unwavering dedication to excellence, and the jury remains steadfast in ensuring only the most outstanding works earn a spot on the nomination list. Having served as the head judge in previous editions, I can unequivocally state that evaluating the remarkable submissions by talent across Africa is an extremely challenging task. I assure everyone that the final selection will truly represent the best in the field.”
Other sponsors of the awards include Tecno, Verve, QuickTeller, Tiger Beer, MTN and Indomie.